Marketing

Introduction
In Marketing module, we have to do a business for five thousand rupees. Activity name is 5k challenge. By using 5k (five thousands). We did a small core business. Business is all about researching niche market by selecting products. Marketing and maintain accounts for our business and using Guerrilla marketing principal.

Description:
The main purpose of this challenge is to know the market and to get experience in marketing skills.
First we did a base line survey to know the present running products in the market.
We decide to sell Saree and Chegali. Saree is our core product, apart from Chegali. Chegali is a double profit product . we thought if we face loss in one product we can overcome from Chegali sale. For Saree hubli near by slums was our target area and for Chegali college students
Around 10days time was give to do marketing. In first 3days we sold half of the Saree because of more variety
But in later stage we found it difficulty to sell. we approached near by area and we visited door to door to sell. we prepared Chegali well in advance but college had holidays for 3days continuously. So it took more time to sell the products and during preparation of Chegali by mistake water got mixed with tamarind, so half of the product wasted

Challenges faced during marketing like
Bargaining with customers
Quality assurance and strange look from customer side
Scaling up of profit during marketing

Learning’s
Co-ordination with business partner
Communicating and convincing the customer
Scaling up of products cost and profits

Guerrilla Marketing

By using Marketing Strategy, i have prepared one business enterprise

I am going to open an small enterprise initially, main plan behind the creation of the “Paper bag promotion” through Guerrilla marketing, by manufacturing varieties of paper bag products can be used to carry commodities

I also prepare attractive packing bags by promoting through usage of paper bags in malls and for parcel in canteens. Captions on the bag can promote the sale of bags

Survey will be done to know how many percentage of people will use plastic bag and how many are willing to use paper bags.

Unit will be in city only, there women will manufacture and we link to whole sale dealers for marketing. Budget will be around Rs 50,000/-

Enterprise may generate money through revenues were up to 5 per cent, benefiting, among other things, from the success of the plastic free zone add campaign. Guerrilla marketing can shift plastic usage to paper bag usage. ?

Meanwhile, Its an alternatives to use Eco-friendly through introducing ‘biodegradable bags’ plastic also.

Name of the Company: Eco-creative’s

Theme Line: Carry with proud / reduce the plastic foot print

Branding: I can’t built a brand at the initial stage of opening

Positioning: If people are not bothered about plastic usage

Location: Flyer in front of mall, Blogs, demos, Catalog, Pamphlets, Electronic roller

Opportunities to upgrades: Sample usage, festival gifts and discount prices

Referral program: Will be done from whole sale dealers to main dealers and by collecting address from yellow pages trying to contact them

Creditability: Big bazaar is free from plastic free zone by Eco-alternatives

Partial payment plans: Installation, discounts

Spying : By working how they are cost cutting and discount prices through by observing and purchasing bags

Cause to support: 5% of the profit will be sponsored for child welfare

Logical frame work analysis

Introduction:
At present days in every project LFA became mandatory while submitting Project proposal. If we include LFA it gives additional value to the project. Logical frame work is a analytical , presentational and management tool which help the planner and manager to understand their project. Its important to work on LFA because most of the funder ask during our approach for fund.
Module Description
Logical framework analysis shows the logic behind our project, it brief overall Project description in LFA, helps us to know the project and its success. Logical frame work is a part of Project proposal, most of the stake holder will ask for LFA. We can specify the whole project description within 2-3 pages. Steps to analyse Logical Frame work are
Goal
Purpose
Outputs
Activities
Indicators
Means of verification
Assumptions
Inputs

LFW help us to present information about the key components of a project, goal always should be define and its will be evolutes from problem tree, establishing the cause and effect relationships which result in, and flow from, these problems. Objective tree is closely link to frame LFA
3satges analyse LFA :-
In Top down approach we can oversee objectives.
Work across to analyze Indicators and means of verification
At last Assumption about the project can be done through bottom up approach

Mostly positive assumption towards project. It should relate to project and activities. It also mean that if assumption fails we can’t implement project like government will establish more PHC’s in every place, so that it helps for more screening of HIV patients

Indicators are of different types, process and impact indicator, list of activities are needed to achieve output to the project.

Log framework analysis goal, objectives, activities, indicators and means of the verification of the project. It shows success and helps to monitoring and evaluation of the project.

Main Points of the Project
Main points covered under LFA is Goal, purpose, Activities, assumption and different types of Indicators and its importance of the log framework analysis and Objective tree and problem tree linkage to LFA.
What I learned from LFA
Activities that we did in groups helped me to understand LFA better, in that we discussed about HIV free Nation and we learnt about how to link Objective tree and Problem tree during LFA analysis. By doing group exercise I got practical view about LFA importance