Guerrilla Marketing

By using Marketing Strategy, i have prepared one business enterprise

I am going to open an small enterprise initially, main plan behind the creation of the “Paper bag promotion” through Guerrilla marketing, by manufacturing varieties of paper bag products can be used to carry commodities

I also prepare attractive packing bags by promoting through usage of paper bags in malls and for parcel in canteens. Captions on the bag can promote the sale of bags

Survey will be done to know how many percentage of people will use plastic bag and how many are willing to use paper bags.

Unit will be in city only, there women will manufacture and we link to whole sale dealers for marketing. Budget will be around Rs 50,000/-

Enterprise may generate money through revenues were up to 5 per cent, benefiting, among other things, from the success of the plastic free zone add campaign. Guerrilla marketing can shift plastic usage to paper bag usage. ?

Meanwhile, Its an alternatives to use Eco-friendly through introducing ‘biodegradable bags’ plastic also.

Name of the Company: Eco-creative’s

Theme Line: Carry with proud / reduce the plastic foot print

Branding: I can’t built a brand at the initial stage of opening

Positioning: If people are not bothered about plastic usage

Location: Flyer in front of mall, Blogs, demos, Catalog, Pamphlets, Electronic roller

Opportunities to upgrades: Sample usage, festival gifts and discount prices

Referral program: Will be done from whole sale dealers to main dealers and by collecting address from yellow pages trying to contact them

Creditability: Big bazaar is free from plastic free zone by Eco-alternatives

Partial payment plans: Installation, discounts

Spying : By working how they are cost cutting and discount prices through by observing and purchasing bags

Cause to support: 5% of the profit will be sponsored for child welfare