Marketing

Introduction
In Marketing module, we have to do a business for five thousand rupees. Activity name is 5k challenge. By using 5k (five thousands). We did a small core business. Business is all about researching niche market by selecting products. Marketing and maintain accounts for our business and using Guerrilla marketing principal.

Description:
The main purpose of this challenge is to know the market and to get experience in marketing skills.
First we did a base line survey to know the present running products in the market.
We decide to sell Saree and Chegali. Saree is our core product, apart from Chegali. Chegali is a double profit product . we thought if we face loss in one product we can overcome from Chegali sale. For Saree hubli near by slums was our target area and for Chegali college students
Around 10days time was give to do marketing. In first 3days we sold half of the Saree because of more variety
But in later stage we found it difficulty to sell. we approached near by area and we visited door to door to sell. we prepared Chegali well in advance but college had holidays for 3days continuously. So it took more time to sell the products and during preparation of Chegali by mistake water got mixed with tamarind, so half of the product wasted

Challenges faced during marketing like
Bargaining with customers
Quality assurance and strange look from customer side
Scaling up of profit during marketing

Learning’s
Co-ordination with business partner
Communicating and convincing the customer
Scaling up of products cost and profits